Effective asset management marketing can go a long way in attracting potential investors. Investors want to know that they can trust the individuals who work for an asset management firm. As such, it is important to create marketing campaigns that show an asset management firm's loyalty to its investors. It is also important for financial entities to show that they are transparent in nature and have an ethical approach to the world of investing.
As the financial industry becomes more regulated and institutionalized, investors are increasingly concerned about the types of individuals who work for hedge funds and other asset management entities. It is important for your financial firm to carefully consider how it will portray itself to investors. You may wish to create a binder that includes a biography about each of the managers who works for the financial entity. When an investor knows information such as the educational background of a manager, he or she may feel more comfortable in making a contribution. Some investors are concerned about the type of school that a manager attended, and this information will be critical in assisting the investor in making his or her decision.
It is also important to ensure that asset management marketing abides by federal regulations. Ideally, your entity should hire an in-house marketer who will be able to create ad campaigns that are in line with current federal laws. It is important for marketers to abide by federal laws in creating these ads, because otherwise your financial entity may have to pay high fines or even be shut down. One basic concept to remember is that effective ads must not contain any misleading or false information. You may also not make false promises to investors in advertisements. There are ways to advertise in an effective manner that do not require a person to make misleading or false statements.
The major benefit of asset management marketing is that your hedge fund will have more clients walking in the door. More people will know that your hedge fund exists, and this can open up incredible investment opportunities for your hedge fund. Investors will be able to contribute significant amounts of money to your hedge fund. You will be able to attract new and young millionaires who are driven to make more money. Invest some time in the marketing campaign that you create, and it could ultimately pay off for your company.
Monday, July 1, 2013
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Helping Clients Achieve Creative Alpha.
Ovis Creative delivers strategic marketing communications, branding and technology solutions to the financial services industry, including, alternative asset management firms, hedge funds and private equity firms.
We help companies within the financial services industry communicate more effectively and efficiently to investors and clients because we understand the dynamics of the marketplace.
From hedge funds, private equity and real estate-focused firms to investment banks and bulge-bracket financial services firms, we have partnered with a diverse group of clients, and helped each of them use marketing communications, corporate identity, and technology solutions to strengthen their branding and messaging campaigns.
We look closely at our clients' businesses to help them articulate their unique brand values and communicate their strategic differences. We also provide the tools these firms need to evolve their messages and grow their businesses. We are responsive and assist our clients every step of the way.
As a result of the invaluable experience we have gained working with over 900 clients, including some of the top firms in the financial services industry, we can help business across the entire alternative investment space achieve their marketing and business goals.
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