Marketing experts agree that something which catches people's attention from the beginning has a much greater chance of succeeding, so it's very important to make sure a pitch book is designed to do just that. When meeting face-to-face with investors to discuss a multi-million dollar idea, it's important for a manager to make sure they come to the meeting with all the information they need. By spending some time to design a pitch book that's eye-catching and informative, the chances of having a successful meeting are greatly increased.
When designing a great pitch book, it all starts with the cover page. This is the first page the reader will see, so it's vital it look good and get their attention quickly. Since it's been shown most people decide to like something within the first ten seconds of seeing it, designing an outstanding cover page can literally be worth millions of dollars to a hedge fund manager. The cover page should contain the name of the firm, along with a logo that's colorful and unique. For those who may think a logo makes no difference in business, just ask the folks at Nike how much business their logo has brought in over the years. Along with the logo, a catchy tagline underneath it will almost guarantee an investor won't be able to open it up and start reading quick enough.
The pitch book design should also be very user-friendly, making it easy for the reader to easily find information at a glance. The type should be dark and just the right size, not too big nor too small. If any performance results are included in the book, using colorful graphs or pie charts can lend a bit of flair to the book. Taking all of this into account will ensure a pitch book design that's guaranteed to make investors eager to hear what a manager has to say.
Many hedge fund firms have entire staffs of writers and artists who put in many long hours on pitch book design, knowing it can be worth millions of dollars. Some use focus groups to test their books before going in front of investors, gaining both positive and negative feedback on its various parts. For those firms who make pitch book design a high priority, they are usually the ones who have the most success and investors with the most money in the bank.
